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Interstitial ads are essentially full-page banner ads that take up the device’s entire screen. These ads give advertisers more real estate with which to work compared to typical mobile banner ads that are small and hard to squeeze information into. Interstitial ads can be interactive or play videos as well. The ads give viewers the option to close the ad by clicking a small “x” in the upper right or left corner, which will typically appear after a couple seconds of the ad being displayed.
While I do not know anyone currently using it that is getting a good ROI with Twitter Advertising, it still has many possibilities as they are still trying to figure out how to make advertising work on the platform. Some interesting features that have come out are Twitter Cards as well experiments with e-commerce, where users can buy items without having to leave Twitter.
Additionally, I think the CTA button is perfectly placed; it attracts the eye as soon as you’re done scanning the headline copy. Plus, the marketers at nCino understand that they’re working with a long sales cycle—hence the use of a low-pressure CTA. They probably could have created a bit more contrast between the button color and the background color, but we’ll give ’em a pass.
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Advertising.com is one of the oldest online advertising platforms, but it remains one of the most effective. The network offers a number of advanced features, including a Dynamic Retargeter that lets you deliver individualized ads to every viewer. You can also use videos, widgets and rich media features to connect with customers on all devices. [Update: Adveritsing.com is now ONE by AOL. See above.]
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At the dawn of the digital advertising evolution, when first display ads only started to appear on the Internet, it was no sweat to grab user attention with catching creative. Nowadays, when the average consumer sees over 5000 ads daily, this task turned into almost an impossible mission. Today advertisers should carefully test and consider every detail of their display advertising creative, as each of them can play a defining role in getting a decent ROI on display ads.
We hope the contents of this article will prove to be of utmost value to you in your search for the best digital display advertising network. A lot of companies are already leveraging on the opportunities in digital display advertising. Now that you know what the top display advertising networks are, what are you waiting for? Begin to leverage on the opportunities inherent in digital display advertising.
Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages. There are hundreds of these services out there, so it can be hard to know which platform is best for your business.
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Mobile Prominence — In May 2015, Google reported that more searches are performed on mobile devices than PCs in the US. As more and more users turn to their phones and tablets to search, companies are seeing more mobile clicks. As such, advertisers should take a mobile-first approach and take appropriate measures to optimize their PPC ads accordingly. Making sure landing pages are fast, simple, and to the point will be key to getting the most out of your paid search advertising.
SSPs start the process by sending information about the incoming impression to an ad exchange. This includes what the ad unit is, where it is located, and any demographic and geographic information associated with the impression. DSPs that are integrated with that exchange then assess the impression, determining if it matches the advertisers desired audience and any other guidelines they have set. If it’s a match, the DSP will then place a bid on the impression. The bid is determined based on an algorithm that takes a plethora of factors into account such as the time of day, location on the page, similarity of the impression to the target audience, among many, many others. Once all bids are made, the SSP will select the bid that is the highest and place that ad accordingly.
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While the Search Network can reach people when they're already searching for specific good or services, the Display Network can help you capture someone's attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they're interested in, as in the case of remarketing to people who've previously visited your site or app.
Now more than ever, consumers are interacting with an ever-expanding set of media on any number of devices. According to Nielsen’s 2014 report on The Digital Consumer, Americans own four digital devices on average and spend an average of 60 hours a week consuming content on them. On top of this, desktop usage has continued to grow, with ComScore reporting and increase of 37% in 2014. As consumers’ media consumption habits become increasingly more liquid: flowing from device to device, from short- to longform video, and from social media to news articles, it is becoming more and more difficult to track down where audiences are at any given time. Whether they are browsing the web on desktops, watching the new episode of The Walking Dead on tablets, or checking Instagram on their phones, it is important for advertisers to have their campaigns reach their audiences anytime and anywhere.
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Price transparency: Let's examine a scenario. An ad network packages display inventory to an agency at say $10 CPM (cost per mille – or cost per thousand impressions). The ad network would then buy a very small portion of the inventory on premium publications at $50 CPM and a large portion of the long tail inventory at $2 CPM. The real eCPM (effective CPM) of the campaign for the ad network is around $2.50, and is far from the agency's claim of premium inventory. The marketer is however appeased with screen grabs of his ads appearing in premium positions, oblivious of the masquerade while the ad network walks away with a big margin.
Social ad pricing follows the same format as other advertising channels, charging advertisers on a CPC or CPM basis. Social ads vary in price based on several factors, including the size of the target audience, demographic, the ad format, and the social media network, to name a few. The average CPC and CPM of Facebooks ads are $0.27 and $4.03 respectively.
Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy.
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PennySaver is a great advertising option when you want a more localized target market. Their search bar allows for a number of filters, including location-based listings. What’s great about PennySaver is that once you register on their site, your ads also get posted on their affiliate and subsidiary sites based on the category of your ad. You can also get email reminders regarding your live ads and can cancel them anytime.
They say that a picture is worth a thousand words, so this might be a great way to get those words out there to your potential customers. Pinterest is something like an online corkboard. Its main purpose is to collect visual pieces of multimedia; usually photos and images. You can create various boards to pin your photos on and promote your business and area of expertise in a very broad and heavily used social media platform.
The effectiveness of this Disney+ banner ad can be summed up with a single word: exclusivity. More than anything, this ad serves as a reminder that Disney+ has content you can’t (legally) get anywhere else. No matter what you’re advertising, exclusivity is a heck of a sales pitch. If you have something that none of your competitors can replicate, make it known to the world.
Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include display, mobile, native, and video ad inventories.
We’ll wrap up our Google display ads cheat sheet with this one from LinkedIn. If there’s one thing that makes this ad great, it’s the personalization. Because I’m a B2B marketer, this ad instantaneously grabbed my attention when I saw it on the homepage of EZgif (an essential tool for all my fellow content marketers). Beyond that, LinkedIn is doing the same thing as ClickCease—creating fear. More specifically, they’re creating a fear of missing out (FOMO). Because no marketer wants to be a late adopter, this is a super clickable ad.
If your current following is made up of people who have either been your customer in the past or are likely to be a returning customer, a lookalike audience can be a great strategy. Facebook will find people with similar demographics as well as interests, associations, and friend groups, and include them as an easy way to potentially improve your targeting efficiency.
The Epom ad server lets advertisers reach customers with display, video and mobile app ads. One of the unique selling points of the Epom Ad Marketplace is that they offer a 30-day trial through which you can receive up to 1 billion free impressions. They’ve also partnered with a number of other ad networks such as InMobi, AdMob and Millennial Media to give advertisers broader reach and more targeting options to boost their campaigns.
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The headline of the ad grabs readers attention with the mention of 4K TVs and the ability to pick up instore. The description gives more detail on the offer by telling readers “check online and reserve items at your local store”. With over 700 stores nationwide, this makes it super convenient for customers who can’t wait indoors all day for delivery.
Reddit is a social news aggregation site that is a little different than typical social media sites. Essentially, links, posts or images are submitted by users and then rated by other users on the site. Content that gain the most up-votes moves toward the top of the Reddit list in the various categories giving them a greater level of exposure. This has become number 3 on the world’s most visited websites with more than 500 million monthly visitors.
Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers. To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website.
To me, what’s unique about this side-by-side comparison is that it communicates Wikibuy’s value proposition through a specific, tangible product—an Xbox controller. If Wikibuy ran a banner ad that simply said, “We make online shopping cheaper,” it wouldn’t resonate nearly as much. By anchoring their value prop to something concrete that many consumers will recognize, Wikibuy significantly enhances the impact of their ad.
Budget Diversification — While Facebook continues to dominate ad budgets, companies have begun to diversify their social advertising budget and embrace a new batch of social media sites. Marketers continue to spread ad budgets to the most popular social media sites like the fast-growing Pinterest, Tumblr, and Snapchat in hopes of tapping into new and engaged audiences. Moving forward, it will be key for marketers to remain agile and adjust their budgets to the constantly fluctuating social media landscape.
Mobile device adoption is growing… fast. The world now has more mobile devices than people (7.6 billion+ compared to 7.2 billion people), and more and more of these devices are smartphones, with a projected 2 billion consumers adopting the technology by 2016. As more of marketers’ audiences step away from their desktops and surf the web on their mobile devices, it is important that marketers remain front of mind and engage with them regardless of where they are. Furthermore, not only are mobile ads getting noticed more than desktop ads, but users also report that they are more likely to click on mobile advertisements. Mobile advertising as a whole is trending upward, and businesses should be prepared to embrace this wave and incorporate mobile as a key component of their online advertising strategy.
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Nothing too philosophical to discuss here, my friends; the Hulu marketing team is trying to inspire that sense of urgency I’ve mentioned a few times. Though they’re far from reinventing the wheel, I want to give credit where credit is due. I like what they’ve done with the heading and the subhead; emphasizing “Limited-Time Offer” and driving it home with the crossed-out price tactic is a strong approach.
You don’t need a degree in graphic design to see why this Capital One ad works so well: It’s designed to make 5X leap off the screen. Like the team at Bridgewater State, the folks who put this winner together understand that clicks aren’t everything. Even if you don’t click that “Learn More” button—credit to them for using a low-pressure CTA, as opposed to something aggressive like “Sign Up Today”—you’ll remember that Capital One offers a savings rate 5X higher than the national average.
There’s no denying the power of Facebook when it comes to networking. Having a large marketplace to host your ads guarantees a high potential of reaching your target market. Facebook recognizes this opportunity and has constantly been upgrading their platform for a more integrated buying and selling experience. It’s important to know how to maximize Facebook features to improve your marketing, including automated chat boxes that help you handle customer service more efficiently.
Ad Blocking Software — Ad blocking software is used to remove ads on websites, search engines, and social media sites and has been adopted by almost 200 million desktop users. While many advertisers do not seem to be worried by these programs (yet), publishers are feeling the heat as they lose out on a chunk of their audience to which they can serve ads, and in turn, a chunk of their advertising revenue.
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