Imagery is important in banner ads because it creates the visual interest, and can be used to create memorable or eye-catching ads. Similar to print designs, images should enhance the message and relate back to the product or service. Because the ads are only viewed for a few moments, try to avoid abstract concepts or visually complex photos. You want your imagery to be high-quality and easily digestible
“MLM Recruitment Center is a fantastic program that's helping me make huge leaps forward. I think of it as my MLM growth hack. Not only are they building my downline for me but they even send me updates and progress reports. Great week last week in adding new members; for a total of 11 more member sign-ups. Speaking with the new team members I'm excited to start training them and getting them moving forward. MLMRC is a winning system for improving your recruitment!!”
Online display advertising is the process of advertising a company or product on websites. Display ads come in a variety of shapes and sizes and serve to encourage audiences to engage with the company associated with the ad. Marketers and advertisers use display advertising software in order to target, purchase, manage, and track display advertisements. Along with paid search advertising, display advertising is one of the most used forms of online advertising.
Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy.
Google Adwords: Search vs Display Campaigns
85% of companies that utilize online video advertising find it successful. This is due in part to the fact that video content, advertising or not, is among the most engaging forms of online content. With specific focus on advertising, this means that marketers’ video ads will likely be more effective than other ad formats. For instance, Google reported in August 2015 that online video advertisements improved ad recall rates. Furthermore, online video advertising offers advertisers the highest average CTR of any digital advertising channel at 1.84%, and consumers are 64% more likely to purchase a product or service after interacting with it through video. To top it off, views of online video ads are skyrocketing, with Business Insider reporting an average year-over-year growth of 100%.. As such, online video ads not only improve brand awareness, but can also have an effect on the bottom line as well.
If you aren't advertising online yet, or are looking for new avenues to pursue, below are 7 places you can market your small business online. While I'm a huge proponent of optimizing your website so you can get found in the search engine results for free (SEO), the reality is that it takes alot of time, patience and persistence to rank high in the search engines. While you're slowly and methodically building up your organic search rankings, why not spend your advertising dollars more efficiently online right now?
Advertising.com is one of the oldest online advertising platforms, but it remains one of the most effective. The network offers a number of advanced features, including a Dynamic Retargeter that lets you deliver individualized ads to every viewer. You can also use videos, widgets and rich media features to connect with customers on all devices. [Update: Adveritsing.com is now ONE by AOL. See above.]
You’re in business, but that means very little if you have no customers. Some forms of business automatically attract customers like word of mouth, they are few and far between and this is probably not true for your business. Word of mouth comes from actually having customers, to then go and talk to others about their experience with your business.
Social advertising is the practice of placing ads on social media sites such as Facebook, Twitter, and LinkedIn. Marketers and advertisers use social advertising software to help to automate and streamline the ad buying process on social media sites. Social media advertising is fast growing, but still relatively young. Offering advertising solutions is often seen as a sign of maturity for social networks as they work towards monetizing their efforts. The availability and robustness of social advertising capabilities on any given social network is highly dependent on the popularity of the site as well as how long it has been around. While social advertising is only one piece of a digital advertising strategy, marketers also use other channels such as display advertising, mobile advertising, video advertising, or search advertising to form a comprehensive approach to digital advertising.
Sell.com began as a buying and selling website in 1999 but has since then evolved into a broader classified ad site that offers a wide variety of categories including jobs and services. They offer a free 30-day trial for all their merchant plans but after that, there is a monthly fee for as little as $10, which is enough to let you post 300 listings.
There’s no doubt about it — Google and Facebook have become the most popular advertising platforms. Over 3 million businesses advertise on Facebook and 1.5 million businesses are advertising through Google AdWords. But just because these two giants are the most used platforms for online advertising, doesn't mean that you shouldn't take advantage of other ad networks as well.
Personalized PPC — With more data than ever on searchers’ personas, paid search advertising will continue to become more data driven. In particular, remarketing will continue to increase, allowing marketers to “follow” their audience around the web based on a consumer’s prior engagement with your brand. This people-based marketing is becoming ever more evident as conversion rates of these ads grow. The logic is simple, your audience is much more likely to click something when they have engaged with it already.
Which Ad Platform is Right for You?