When I say Adobe, what is the first thing that pops into your mind? Creativity? Photos? Design? Photoshop? Money? Well, what if I told you that every one of these words are in integrated in their banner ads? They are using urgent message that make the user click on the banner ad right in the moment they see it. With messages like “GET 10 FREE” or “TAKE IT/ MAKE IT” the message makes it clear and simple: now is the moment.
This is a great example of banner ad copy that gets prospects thinking. Maybe it’s just me, but when I look at this ad, I can’t help but think: What would it look like for me to go beyond? All of a sudden, I’m picturing myself in a classroom. Although I wouldn’t click on this ad, there’s no denying its memorability. Sometimes, that’s all that matters.
Sergey explains why monitoring this report and making sure your settings are correct is critical: “The majority of your impressions could come from weather.com, where people go for 3 seconds before work – they don’t have time to check out your product. Make sure you're getting the right placements. You don’t want to be selling life insurance to 18 year olds or serving banners for college to people who are 60+.”
How To Create Google Adwords Display Ads | Google Display Network Campaigns Tutorial
From your question it sounds like you are interested as an advertiser and not as a publisher. The answer may change for you based on the category of ads and your goal (performance, reach, etc.) and so the largest ones may not be the right answer for you - it will also probably depend on how much control you want to have over your campaign and how much you can spend as to how much service they provide to you.
Knowing that your target audience primarily use IOS devices, uses Bing to search, spends most of their time on Instagram, and plays games like Farmville or Candy Crush can help decide where to put your advertising budget (ex: You’ll want to make sure your chosen ad platform includes IOS targeting options and you may look at Bing and Instagram mobile ads).
Let’s say you have an online store and you want to retarget users that have more than one session and are viewing a specific product or products from the same category. This would be an ideal case for your retargeting campaign, as you can follow them around with specific ads at the right time in an attempt to get them back on your site and buy the product or service that you’re selling.
Much like our friends at Ridge, Apple goes with the trusty side-by-side approach and communicates a clear, powerful message: Our credit card comes with no fees. Every other credit card comes with a lot of fees. This is a particularly strong ad because, as we saw with the Liberty University example, it makes a point to address a common pain point for those in the market for a credit card (i.e., having to deal with inexplicable fees).
Just think how much time you've already wasted: driving around to meetings, chasing down prospects, endless hours cold calling, sending out hundreds of emails, doing meetings, home parties, giving out samples — all of which costs you a great deal of precious time and money; and often offers little in return, — only to leave you frustrated exhausted and empty handed.
Over the past few years Bing Ads has made great strides in improving their ad network as well as making it easy for business owners to run their own campaigns. Bing Ads offers free advertising credits but they can be hard to come by. If you go to the link below and submit your site to their search engine, they will offer you an advertising credit for trying it out.
These first six platforms are likely going to be part of any comprehensive digital strategy – but for those of you who haven’t explored your advertising options on the second-largest search engine on Earth, you should give it a try. There are some pretty neat tricks you can use with your existing AdWords account that can make the YouTube advertising experience positively painless.
90% of agencies and marketers agree that display ads help with branding and as one of the more common forms of online advertisements, display ads have been made fairly accessible to businesses of all sizes. Display advertising serves to grow brand awareness, gain more website traffic, and increase sales. Display ads have a broad reach and access to millions of web surfers. This allows you to comb through the masses to target your ideal audience and improve the likelihood of them engaging with your advertisement.
Animated ads can be far more eye-catching that traditional ads, and have traditionally out-performed statis ads. Much like static ads, simpler is also better. You can fit more content across multiple screens, but the pacing and amount of text should be easy to read and digest. You want your ad to tell a story, with the last screen being the most effective place for your CTA. For best practices, keep the animation under 15-seconds, looping no more than 3 times. However, animation doesn’t necessarily guarantee better performance. It really depends on the channel, messaging, and audience.
This brings me to my next point: as important as it to include text ads in your display campaigns, image ads are a necessity! Sergey says “Ads need to be simple, visual, and easy to read.” Sergey goes on to explain how image ads perform best for visual industries that are naturally appealing, such as travel, where the destination can essentially sell itself. But even B2B companies see success with image ads. For one of Sergey’s clients, he tested out a banner ad with a “Download Now” image that linked right to a product page. This visual format far outperformed the text ads running and helped the company generate more leads.