Another newcomer to the online advertising scene, OBSZONE began in September of last year, offering ad posting services for free to 15 countries around the world. It has been receiving overwhelmingly positive feedback from its users in terms of content quality and user experience, so it’s been gaining good publicity and is highly recommended. Their services are free for local businesses and very easy to use.
There are experts who argue that Google Display Ads may not put your product in front of users at the optimum time. People who see your online ads are not currently shopping. They are typically reading news, viewing videos or engaging in another activity. However, the exposure at this time can be helpful in creating a relationship later on. Most marketers agree that many touches are needed before a customer feels familiar enough with a brand to buy.
I don’t know if you’ve seen banner ads from Facebook lately but they also have certain periods of time when they use display advertising to promote their network. And from what I see, they’ve done a great job telling the business owners and marketer how to monetize their app with Facebook ads. Let’s admit it, Facebook ads act like banner ads, but on a different inventory.
Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages. There are hundreds of these services out there, so it can be hard to know which platform is best for your business.
The auction is Google’s way of determining where each advertiser lands on the page and how much each advertiser pays for a click. Your ad position and CPC depend on your Ad Rank—a metric that, in turn, depends on your maximum CPC bid and Quality Score. The former, of course, is the maximum amount of money you’re willing to pay for a click on your ad. The latter is basically a measure of how relevant your ad is to the people you’re targeting.
85% of companies that utilize online video advertising find it successful. This is due in part to the fact that video content, advertising or not, is among the most engaging forms of online content. With specific focus on advertising, this means that marketers’ video ads will likely be more effective than other ad formats. For instance, Google reported in August 2015 that online video advertisements improved ad recall rates. Furthermore, online video advertising offers advertisers the highest average CTR of any digital advertising channel at 1.84%, and consumers are 64% more likely to purchase a product or service after interacting with it through video. To top it off, views of online video ads are skyrocketing, with Business Insider reporting an average year-over-year growth of 100%.. As such, online video ads not only improve brand awareness, but can also have an effect on the bottom line as well.
Have you ever searched for a product and later saw ads on websites all over the internet showcasing the same or similar items for sale? If so, you’ve experienced display advertising. User behavior drives display advertising. As a quick example, let’s say you do a search to find out if your dog can safely eat avocado. Later, you see ads for nearby pet supply stores. In this case, your search history—your user behavior—showed you an ad you might be interested in. Since most people who have dogs need pet supplies, the ad is likely relevant to you.
Every account you manage won’t follow the exact same map to success. Like any PPC campaign we run, we have to keep testing new things in our Display Network campaigns to keep trying to improve performance and find new wins. And while each account may be different, use these “best practices” I mentioned to help your Display Network campaigns start off as successful as possible!
The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Top 6 PPC Advertising Networks - Pay-Per-Click Advertising Networks We Recommend Testing