You’re in business, but that means very little if you have no customers. Some forms of business automatically attract customers like word of mouth, they are few and far between and this is probably not true for your business. Word of mouth comes from actually having customers, to then go and talk to others about their experience with your business.
Few advertising mediums, online or offline, have the massive reach that online display advertising provides. With the variety of shapes, sizes, and formats they come in, advertisers have a myriad of options at their disposal and can fit display ads in just about any nook and cranny a website will allow. While there are some apparent issues facing the channel with regard to ad blocking software and ad fraud, it is still one of the most widespread methods for getting your ads out there.
There are many things you should consider when designing designing effective banners, and fonts are among the most important. You need to convey a message, maybe insert a call to action button and get your audience interested in what you have to offer. The choice of fonts is therefore decisive. There are cool letters for banners and there are effective letters for banners. In order to be successful, you need to mix these two concepts and create a message that is both cool and comprehensive. There are many cool banner ideas out there.
The most critical thing in banner advertising is that the banners are shown on quality, targeted websites and also the PPM (cost per 1000 impressions) be reasonable. PPM higher than $10 is not affordable for many advertisers. I found this company -> http://bit.ly/2O0GxNu recently that provides quality, targeted, low cost banner ads. They send you visitors from top authority websites in any category. You can target your ads by country, category, browser, device etc.
Like many good Google ad examples, the description of the ad is fairly short but gets straight to the point. “Find the perfect wall art for your home” indicates that they have a huge selection of posters that will please everyone. The description then follows up with “printed just for you here in Europe” which is another good trust factor as it will be coming from somewhere nearby and not China. This gives potential customers, even more, confidence to shop with them.
Native ads are ads that appear as part of the design and flow of the web page they are located on. Rather than standing out as an obvious hard-selling ad, native ads tend to have an editorial look and feel, with a softer selling approach. Native ads commonly appear as sponsored posts in social media news feeds, as listings in search results on search engines such as Google or Bing, and as recommended content by content discovery platforms like Outbrain.
Google Adwords Tutorial 2020 with Step by Step Walkthrough