The second is more practical. Typically, a prospect won’t become your customer immediately after seeing your product or service advertised on the search network for the first time. Even if they click on your ad, they’ll most likely leave your website without taking any form of action and move onto a completely different task. The challenge, then, becomes getting them back on your website. With display ads, you can keep your business at the top of your prospects’ minds.
Managed placements is the only targeting method that gives the advertiser granular control over where their ads are being placed. If you use methods like interests or topic targeting, Google is basically doing the decision-making for you and guessing which sites are relevant. Managed placements allows you to pick and choose exactly the sites that you want your ads to be displayed on, which is why it’s a safe bet when branching out into display. According to Caleb, “It’s the best way to have control because the people you’re targeting and conversions are consistent, so it tends to cost less.”
Their intuitive geo-targeting system monetizes all of the clients’ international traffic and ensures that they benefit from a great RPM. Redirect.com provides a single redirect link that needs to be entered into the system as a broad-based geo-redirect link. For instance, if you avail an offer that currently accommodates only US traffic, then the traffic from other countries will be redirected to the link which geo-targets the foregone traffic to a page that allows you to monetize international traffic efficiently.
Several brands around the world have leveraged display ad networks for incredible business outcomes, and there are several display advertising case studies that reaffirm this potential. For example, a London-based hospitality brand leveraged display ads to increase revenue by 44%. The company used TripAdvisors display advertising management tool to zero in on the perfect audience for their ads. An intelligent combination of lifestyle photos and in-room imagery reaffirmed the brand voice, cutting through what the hotel measured was a 5,000+ ad clutter viewed by consumers every day. As a result of this display advertising case study, the brand was able to optimize its digital ad management strategy for better upselling and cross-selling, and the returns were 8X times the initial display ad costs!
Most people think of the Better Business Bureau (BBB) as a place where you register complaints concerning poor service, scams or dishonest business practices, but there is a positive side to this organization. The BBB helps to promote accredited business as well and even offers a directory that is searchable by business type and location for its registered and accredited businesses.
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Programmatic Video — Online video advertising has been slow to adopt a programmatic approach due to the complexity of video advertising (compared to display advertising), as well as the scarcity of video ad inventory on publishers’ sites. However, experts are optimistic that programmatic video advertising will hit its stride in the next couple of years, with eMarketer forecasting that 65% of online video ads will be bought programmatically by 2017.
Animated ads can be far more eye-catching that traditional ads, and have traditionally out-performed statis ads. Much like static ads, simpler is also better. You can fit more content across multiple screens, but the pacing and amount of text should be easy to read and digest. You want your ad to tell a story, with the last screen being the most effective place for your CTA. For best practices, keep the animation under 15-seconds, looping no more than 3 times. However, animation doesn’t necessarily guarantee better performance. It really depends on the channel, messaging, and audience.
Commission Factory is Australia and Asia Pacific's leading affiliate network, but with a global remit as a result of its partnerships with Awin and Shareasale. One of the unique selling points of their network is that they use a Commission Per Sale (CPS) model, allowing advertisers to run cost-effective performance basis campaigns. Cart abandonment, behavioral targeting, and paid search are other complementary solutions that can be used to boost advertiser campaigns.
Hesitation to jump on the display network bandwagon is not uncommon, but as Paid Search Strategist Sergey Rusak explains, “Look at how much you spent in one month and how many impressions you received. You might be able to get the same amount of impressions in a local newspaper or a billboard on a highway, but you’ll end up spending hundreds upon thousands of dollars. With Display, you promote your brand and don’t even pay for these impressions.”
Digital advertising refers to any advertising that takes place online. Several channels are available for advertisers to place ads and includes tools to manage campaigns for each channel. Each channel supports different types of digital media and placement options for catching the eyes of potential customers. Different channels also have varying metrics by which advertisers are charged. In short, advertisers have a lot to think about. To simplify it all, G2 Crowd has pulled together a breakdown of each digital channel to provide the background needed to implement a digital advertising strategy.
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BookBub is a site that gives millions of readers great deals on popular books. Readers subscribe to their email list to receive new book deals, and advertisers can pay to have their book promoted on the platform. If you have a lead magnet that’s performing particularly well for your business, you could upload it as a free (or paid) Amazon Kindle book. Then you can promote it on BookBub to reach readers who are interested in your content.
One of the biggest obstacles that people face in network marketing is recruiting. Failure to bring people onboard is discouraging! It brings up thoughts like, “this doesn’t work” or “I’m no good at this” or “it’s a scam!” They start to feel bad about themselves because they see the success others have. Even talented, hardworking people can lose enthusiasm and momentum because they haven’t been thoroughly trained in recruiting.
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