This kind of team is essentially worthless. It’s frustrating for everyone. They have invested in the business, and now they feel abandoned and their sponsors feel frustrated about having a non-producing team. Whether they are on the receiving end of this (as a recruit who hasn’t received in-depth training) or a leader who is not supporting the team, it’s a lose-lose proposition.
Note: Many of the programs below offer a free credit for new advertisers. If you don't have one or see one on their website, do a quick Google search online to see if you can find an offer code you can use. If not, I would call them directly and ask for one, competition is fierce for advertising dollars and most will give you a credit for trying them out.
Google and Facebook are great, but they definitely aren’t the only ad networks in town. Take the time to make yourself aware of other options out there that are more flexible, cheaper and may even be a better fit for your audience. New ad networks are being launched every year. Combining these new opportunities with the platforms that have been around for years will give your business the best odds of maximizing its investment in paid traffic.
Marketers have a million choices when it comes to online advertising. Arguably some of the most effective advertising happens right on a search engine results page (SERP). And display advertising can be found almost everywhere. But when should you use each, and why? In this article, we’ll delve into the pros and cons of search vs. display ad campaigns to give you some ideas for creating your own strategy.