Paid search, also referred to as search advertising, search engine marketing (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising software serves to automate this process. Search marketers use paid search in conjunction with search engine optimization practices and SEO software to form a comprehensive search marketing strategy. Search marketers may also utilize other digital advertising channels such as display, mobile, social, or video as further avenues to reaching their target audience.
The advert also includes their Google review rating which ranks them 4.1 / 5. This is a good confidence booster as it shows they are reputable and have plenty of positive reviews (over 209). The description underneath the ad is fairly short but there really isn’t much more to be said. Their services include unlimited bandwidth, and they offer a range of freebies including a free domain.
Social ad pricing follows the same format as other advertising channels, charging advertisers on a CPC or CPM basis. Social ads vary in price based on several factors, including the size of the target audience, demographic, the ad format, and the social media network, to name a few. The average CPC and CPM of Facebooks ads are $0.27 and $4.03 respectively.
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A lesser known social media bookmarking site that is making gains is StumbleUpon. Essentially this site allows users to “like” certain websites, add them to their profile and pass them along to their friends and acquaintances. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.
Anna Lynn Dizon is a staff writer for Fit Small Business, contributing to our sales, marketing, and real estate sections. Her experience in business and finance led her to work for a US risk mitigation company in its regional office in Singapore. Anna holds a degree in accountancy and is currently working towards her master’s in language and literacy education.
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