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Mobile device adoption is growing… fast. The world now has more mobile devices than people (7.6 billion+ compared to 7.2 billion people), and more and more of these devices are smartphones, with a projected 2 billion consumers adopting the technology by 2016. As more of marketers’ audiences step away from their desktops and surf the web on their mobile devices, it is important that marketers remain front of mind and engage with them regardless of where they are. Furthermore, not only are mobile ads getting noticed more than desktop ads, but users also report that they are more likely to click on mobile advertisements. Mobile advertising as a whole is trending upward, and businesses should be prepared to embrace this wave and incorporate mobile as a key component of their online advertising strategy.
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We dive into the realm of social media with the free photo and video sharing app, Instagram. This app is available on Apple iOS, Android and Windows Phone, making it extremely versatile when it comes to being used. It attracts over 1 billion active users each month and is an excellent place to give people an introduction into what you do and what you have to offer. It doesn’t work for every business, but it’s certainly worth having a presence on as this is certainly going to be one of the major social media channels for years to come.
Amazon owns a massive 44% of the e-commerce market share in the U.S. When customers want to buy a product, most often they skip the search engines and jump straight on to Amazon. To help sellers reach those customers, they’ve created Amazon Marketing Services (AMS). The system is completely self-serve, so you can launch ads ASAP (although they only let you advertise products that are on sale within their ecosystem, no outbound URLs).
These first six platforms are likely going to be part of any comprehensive digital strategy – but for those of you who haven’t explored your advertising options on the second-largest search engine on Earth, you should give it a try. There are some pretty neat tricks you can use with your existing AdWords account that can make the YouTube advertising experience positively painless.
Budget Diversification — While Facebook continues to dominate ad budgets, companies have begun to diversify their social advertising budget and embrace a new batch of social media sites. Marketers continue to spread ad budgets to the most popular social media sites like the fast-growing Pinterest, Tumblr, and Snapchat in hopes of tapping into new and engaged audiences. Moving forward, it will be key for marketers to remain agile and adjust their budgets to the constantly fluctuating social media landscape.	
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There is a much better way to grow your network marketing empire. Throw out the “go talk to more people” approach right now, even if you have been moderately successful with it in the past. I’m going to show you how to be wildly successful. It goes way beyond the standard “you need to sponsor five people and show each one how to sponsor five people…”
Ad Fraud — One of the major plights facing the digital advertising industry, and display advertising in particular, is the effect that bots have on their online advertising performance. It has been reported that $6 billion is lost to fraudulent advertising per year by accounting for portions of advertisers’ impression and click metrics. While this should not deter advertisers away from the online advertising, they should nonetheless be aware of the issue and account for it as much as possible.
Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages. There are hundreds of these services out there, so it can be hard to know which platform is best for your business.
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The ad’s headline starts with the name of this latest mobile, the iPhone 11 as it has historically been Apple’s flagship product. The description of the ad starts off by drawing people in with a cheap price of “from £22.99 a month”. iPhones are often sold for £800+ so telling users they can pay monthly is always a good idea. As another incentive, the ad also tells users that they can get it cheaper if they trade in their existing phone.


Finally, after listing all the benefits and features, the ad finishes off with five call to action buttons. These buttons range from “buy iPhone” to “from £559 with trade-in”. These are great as although they mean buy now, they aren’t worded in the same way. “From £559 with trade-in” is a great call to action to convince people to buy who might not have enough money to buy one outright.

Here, thanks to DocuSign, we have our first banner ad example that illustrates the power of creating a curiosity gap—that is, using your copy to inspire intrigue in your prospects’ minds. Once you’ve read that headline, you can’t help but wonder: What are the six overlooked strategies that deliver rapid growth? The only way to find out, of course, is to read the ebook.
Google Display Network Ads Examples - Google Display Advertising Ad Types and Specs Explained


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Now more than ever, consumers are interacting with an ever-expanding set of media on any number of devices. According to Nielsen’s 2014 report on The Digital Consumer, Americans own four digital devices on average and spend an average of 60 hours a week consuming content on them. On top of this, desktop usage has continued to grow, with ComScore reporting and increase of 37% in 2014. As consumers’ media consumption habits become increasingly more liquid: flowing from device to device, from short- to longform video, and from social media to news articles, it is becoming more and more difficult to track down where audiences are at any given time. Whether they are browsing the web on desktops, watching the new episode of The Walking Dead on tablets, or checking Instagram on their phones, it is important for advertisers to have their campaigns reach their audiences anytime and anywhere.
Best Online Advertising Platforms - Ad Dollars On the Move

Every account you manage won’t follow the exact same map to success. Like any PPC campaign we run, we have to keep testing new things in our Display Network campaigns to keep trying to improve performance and find new wins. And while each account may be different, use these “best practices” I mentioned to help your Display Network campaigns start off as successful as possible!
SSPs start the process by sending information about the incoming impression to an ad exchange. This includes what the ad unit is, where it is located, and any demographic and geographic information associated with the impression. DSPs that are integrated with that exchange then assess the impression, determining if it matches the advertisers desired audience and any other guidelines they have set. If it’s a match, the DSP will then place a bid on the impression. The bid is determined based on an algorithm that takes a plethora of factors into account such as the time of day, location on the page, similarity of the impression to the target audience, among many, many others. Once all bids are made, the SSP will select the bid that is the highest and place that ad accordingly.
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Continued Growth of Programmatic and RTB Advertising — While advertisers have already largely adopted programmatic advertising, eMarketer estimates that programmatic spending will equate to 55% of total display ad spending. A major driver of this increase is the fast growing adoption of real-time bidding (RTB). As publishers and advertisers alike are reaping the benefits of RTB, a higher percentage of ad budgets are being shifted to the process. Accordingly, research from Business Insider estimates that spending on RTB advertising will top $26 billion by 2020.	

To me, what’s unique about this side-by-side comparison is that it communicates Wikibuy’s value proposition through a specific, tangible product—an Xbox controller. If Wikibuy ran a banner ad that simply said, “We make online shopping cheaper,” it wouldn’t resonate nearly as much. By anchoring their value prop to something concrete that many consumers will recognize, Wikibuy significantly enhances the impact of their ad.
While some Snapchat advertising is self-serve, others require the participation of a Snapchat representative. Some advertisers may find that the reach that they want is cost-prohibitive. Work on filtering to eliminate those unlikely to buy while getting your ads in front of those prospects most likely to convert. If the Snapchat audience is the right one for you, you could find that this is the best online advertising outlet for you.
Mobile device adoption is growing… fast. The world now has more mobile devices than people (7.6 billion+ compared to 7.2 billion people), and more and more of these devices are smartphones, with a projected 2 billion consumers adopting the technology by 2016. As more of marketers’ audiences step away from their desktops and surf the web on their mobile devices, it is important that marketers remain front of mind and engage with them regardless of where they are. Furthermore, not only are mobile ads getting noticed more than desktop ads, but users also report that they are more likely to click on mobile advertisements. Mobile advertising as a whole is trending upward, and businesses should be prepared to embrace this wave and incorporate mobile as a key component of their online advertising strategy.
Also, ad networks are known to efficiently work to sell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them based on demographics and sell the segmented impressions to advertisers specifically looking for similar impressions. Doing this makes sure that the publishers inventory makes it to the right advertiser in the right time.
Despite what you may think of the site, according to Alexa, Yahoo! is the sixth most visited website in the world. Advertisers can use the engine’s advertising network to reach over 1 billion active monthly users and target them based on geography, age and a number of other demographic factors. Their search ads have been popular for years, but Yahoo! also offers native and video ads across both web and mobile devices.
Remarketing is used to keep your past visitors engaged, “completing the whole circle of engagement,” says Paid Search Strategist Caleb Hutchings. The majority of those reading this post have likely been successfully remarketed to. Just the other day I was shopping for a pair of fall boots when a few days later that stylish high-kneed suede pair of black boots would not leave me alone. They kept appearing on multiple sites that I was on at various points during the week, until I finally gave in and took the plunge. If I wasn’t remarketed to, would I still have bought the boots? Probably, because I actually needed fall boots, BUT the chances of me getting that pair from that domain would have dropped significantly if remarketing was not in place. This is just one example of the power of remarketing, which has been seen to work across a variety of industries.

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Imagery is important in banner ads because it creates the visual interest, and can be used to create memorable or eye-catching ads. Similar to print designs, images should enhance the message and relate back to the product or service. Because the ads are only viewed for a few moments, try to avoid abstract concepts or visually complex photos. You want your imagery to be high-quality and easily digestible

Data should drive the message, and messaging should drive the design. Look to quantitative data to find messaging that has worked well on other channels or with a similar audience. Messaging from traditional marketing pieces can also be a great place to start. Additionally, qualitative data like stakeholder and audience interviews, chat logs, or customer reviews can also be effective for crafting engaging content. Words and phrases pulled directly from your audience helps you relate and speaking their language.

Speaking from experience, introverts can achieve fabulous success at network marketing, but I guarantee they will not pound the pavement looking for recruits. They will not approach someone at a coffee shop, they will not talk about their business at work, and they will not even attend networking events. Their approach is different, and your training has to adjust to that.
First of all, having a dedicated landing page for any advertising campaign is crucial. You could get away with sending all your traffic to your homepage and still get some benefits from your display advertising campaigns. Having a custom landing page with tailored content specifically designed to work for your campaign will greatly increase the performance of your campaigns.
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Plenty of Fish (PoF) is an online dating site that serves over three million active users. Since users have to fill out detailed profiles to join, the site’s ad network enables advertisers to carefully target prospective customers with CPM or CPC display ads based on the information they’ve provided. Overall, it’s a great place to test creatives for your target demographic before using them on other sites.
SSPs start the process by sending information about the incoming impression to an ad exchange. This includes what the ad unit is, where it is located, and any demographic and geographic information associated with the impression. DSPs that are integrated with that exchange then assess the impression, determining if it matches the advertisers desired audience and any other guidelines they have set. If it’s a match, the DSP will then place a bid on the impression. The bid is determined based on an algorithm that takes a plethora of factors into account such as the time of day, location on the page, similarity of the impression to the target audience, among many, many others. Once all bids are made, the SSP will select the bid that is the highest and place that ad accordingly.	

SmartyAds also offers a range of desktop and mobile ad formats viz. Rewarded Videos, Interstitials, Native Ads, and Banners. Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs. Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targeted personalized advertising with ease.
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