Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.
The amazing thing when you set up your own business is that you will be in charge of your own success. And it’s really possible to start making up to $100,000 within a year or two. In this post, I will share with you real-life examples of people that, without previous experience, or a typical 9 to 5 job, manage to earn a 6-figure income, working from home!
The benefit of Buffer is its ability to let you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts. Buffer’s free plan is perfect for new businesses looking to grow their social presence, but to unleash the full power of the software, you might want to consider one of their upgraded plans.
Do you have a skill that you want to share? International Living suggests setting up an online course with written tutorials, PDF downloads and videos. For instance, Rebecca Groskruetz used her talent for furniture painting to create a site where members can go at their own pace. When she soft-launched the business, she sold 33 programs at $127 each. After doing a bigger launch later the same year, she sold 216 programs at $149 each. Her total sales the first year: $36,375. Some online resources for teaching courses include TakeLessons, Udemy and Skillshare.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Clarity.fm and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Translation? Anyone who's interested in dominating search must know that it takes years and years to build up the type of link profile, authority and content to rank almost effortlessly for specific keywords. The truth of the matter? You need to do the most amount of work for the least initial return if you're serious about gaining any traction with organic marketing online.
Speaking of the benefits of permanent ads, banners and links aren’t the only ways to earn a little bit of dough off your online endeavors. By having a website, you gain the power of emailing companies to ask them for things. I have no shame in letting the yoga company whose mat I’m looking into purchasing know that I have a blog and write for yoga publications – it sometimes gets me discounts.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Create quality content to use in your marketing efforts. Use striking images, catchy videos, funny quotes, and other quality content to engage your audience. Rather than pumping out a continuous supply of content, focus on quality over quantity. People who visit your site after seeing your content do it because they feel a connection and they trust your brand.
Provide excellent customer service. Answer any questions buyers post as quickly as possible. Be professional and courteous. Positive communication builds your reputation with buyers and gets you to return business. Also, package your product well and ship it out quickly. Allowing an item to become damaged or taking too long to ship can negatively affect your reputation among buyers. Wrap all items, especially fragile ones, in appropriate packaging. Commit to shipping items as soon as you receive payment.